Linda Boland Abraham is a founding member of comScore’s executive team and has helped guide the company’s growth since its inception in 1999 to its current position as a global leader in digital measurement and analytics.

Ms. Abraham has played a variety of roles since comScore’s inception, including client service, sales and product management, among others. In her current role as Chief Marketing Officer, Ms. Abraham works with industry leaders and advises customers on ways to bring a data-driven approach to all aspects of marketing, from market research and strategy development to advertising effectiveness. She also serves as Executive Vice President of Global Development to lead expansion efforts, including strategic acquisitions and partnerships.

Prior to joining comScore, Ms. Abraham co-founded Paragren Technologies, Inc., now a part of Siebel Systems. As Senior Vice President at Information Resources, Inc., she led the analytics team and advised blue chip consumer brand clients on optimizing marketing and sales strategies.

Ms. Abraham began her career at Procter & Gamble and holds a B.S. in Quantitative Business Analysis from Penn State University. She is a former board member of the non-profit Reach for College, currently sits on the boards of Brightcontext and Tetra Pharmaceuticals, and is on the Advisory Board for timeRazor. She is also Co-chair of the Global Advisory Council for Social Media for the World Economic Forum, and a frequent speaker at digital industry events and in the media, including The CBS Evening News, CNBC and NPR . She is also a member of the Washington Economic Club.

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