Jonathan Grubin is an entrepreneur and founder of SoPost.  He has over seven years’ experience with start-ups, particularly in the areas of online, social media and logistics.  Amongst other things, he was Managing Director of MiniG Media and CEO of SendSocial.  Most recently was Head of Product at The Sandpit, finding, developing and launching digital marketing products.

Through SoPost, Jonathan is attempting to reinvent the postal address.  He doesn’t believe that an address should be a house number and zip code, but rather where someone is, or where they want their mail to be sent.  SoPost is turning social identities, such as Facebook and Twitter accounts, into a proxy for postal addresses – to a sender, the shipping address is always the same, yet items can be intelligently and dynamically routed to the correct location.

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