steven barnett openmarketMobile Engagement Platform Demo

Day One March 15th 4:00 – 4:20 pm

 

Steve Barnett, OpenMarket

SMS text messaging is the most ubiquitous messaging platform in the world and is one of the best ways to reach an increasingly mobile-first world. OpenMarket believes the right message at the right time can greatly improve the customer experience and is a global leader, helping enterprises reach their customers via SMS. OpenMarket provided a live demonstration of how logistics companies can take advantage of the power of text messaging.

Showcasing both transactional and conversational messaging, OpenMarket demonstrated in real time how the flexibility of OpenMarket’s Mobile Engagement Platform (MEP) can be used to enhance the customer experience in the logistics ecosystem. MEP is a cloud-based platform that allows companies to rapidly build, test, and deploy simple and complex text message work flows.

Our Favorite Postal Visionary Moment from this session:

“Mobile  messaging can be used to solve a current problem, avoid future problems, and improve the customer experience.”  Steve Barnett, OpenMarket

 

Session Presentations

Check out the Video of this session on the PostalVision YouTube Channel

 

In the News

The mobile customer is the new king in retail 

2016 Predictions: Mobile messaging creates better customer-facing business opportunities in 2016