Print – a Gateway to Omnichannel Marketing

Special Session at Upcoming PostalVision Event

Research continues to point to the key role that print (mail, catalogs, magazines, etc.) plays in successful omnichannel marketing strategies.  Communicating with customers through multiple channels with consistent branding, relevant messaging, and personalization at every possible touch point reaps great ROI – even with millennials and digital natives!

Print is an important part of omnichannel marketing world as a gateway to the customer, and – particularly when combined with digital –  becomes an even more powerful marketing tool.   To hear the latest trends on the role of print in omnichannel marketing, the value of hardcopy response rates and how digital interfaces can enhance those response rates, how consumers engage with the mail  and how innovative marketing ideas are building on physical mail, come to PostalVision’s 8th annual event, to be held April 3-5, 2018, at The Ritz Carlton Pentagon City, where a special session will be devoted to this topic.

The panel will be moderated by PostalVision’s Kathleen Siviter, and panelists will include Steven Monteith, USPS Vice President of Marketing; John Mashia, President & CEO, IMS; and Glenn Lombino, CEO/Founder of DTP.

steven-monteith

Steven Monteith is Vice President, Marketing for the U.S. Postal Service (USPS), and is tasked with developing and implementing strategies, policies and programs that reflect the Postal Service’s strong emphasis on delivering exceptional customer service at every level of the organization. He oversees USPS Brand Marketing; Customer Engagement and Strategic Alignment; Customer and Market Insights; Industry Engagement; Product Management—Mailing Products and Services; Product Management—Shipping Products; Stamp Services; Mailing Standards and the Pricing and Classification Service Center.

 

John Mashia LI pic

John Mashia is President & CEO of IMS, a fully integrated provider for print, electronic, and mail communication services with numerous Fortune 500 company customers and top-level performers in the fields of Financial Services, Insurance, Healthcare, and government throughout the United States, and Canada on a daily basis. Mashia serves as a member of IMS Inc.’s Board of Directors and is on the Board of Directors of a handful of Regional Non Profit Groups. In 2012

 

glennphoto

Glenn Lombino, CEO/Founder of DTP, is a pioneer in the global hybrid print and mail space, having founded DTP in May of 2002.  Since inception, DTP has assembled numerous global companies building the largest distributive print and print on demand group of companies in existence today.  He has over 25 years’ experience in the mailing and distribution industry, including serving as managing director of Citipost and senior management roles in key global distribution companies such as SAS and TNT.

 

Join the conversation — still time to register!

Don’t sit out this event and read about what happened later on, be part of the conversation!  Grab your discounted Registration TODAY before the price goes up March 31, and don’t forget to book your hotel TODAY (We are past our room block cut-off date at the Ritz-Carlton Pentagon City — For assistance with booking a room at the discounted PostalVision room rate of $275/night, you must contact Anne Stuart, astuart@verizon.net.).

So Many Reasons to Attend…

The Industry Perspectives session is just the latest reason to reserve your seat NOW…  If you need even more reminders why you should register to attend, check out this video by PostalVision chairman John Callan on some other highlights of the event!  And see our Program Guide for more specifics of the agenda!

 

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