Industry Leaders to Discuss Needs of Business Mail Users

Mail sent by businesses represents over 92% of the USPS’ total mail volume.  Businesses of all sizes and kinds depend on the U.S. Postal Service to deliver bills, statements, marketing mail, nonprofit mail, catalogs, magazines, correspondence and much more – and that’s not even mentioning items sent by businesses in parcels, many of which also are delivered by the USPS.

Businesses in the U.S. spend billions each year on the costs associated with mail, only a portion of which go to postage.  According to the EMA Institute of Postal Studies, which presented the Mailing Industry Job Study, in 2015 the mailing industry represented 7.5 million jobs in the U.S. and $1.4 trillion in sales revenue, making it one of the largest industries in the U.S. with sales revenue higher than the oil/natural gas industry.  Over 73% of those jobs depend on the delivery infrastructure at which the USPS is the center, and private industry accounts for 92% of the jobs in the mailing industry (with the USPS representing the other 8% of jobs in the industry).

Even with the growth in digital alternatives to hardcopy mail, businesses continue to depend on the USPS. Yet there is a delicate balance between the cost to use mail and its ROI compared to an increasing number of ways to reach consumers.  To hear about what businesses need from a postal system in the U.S., what challenges and opportunities are expected for the future postal system, and what business mailer association executives have to say about the future of hardcopy mail, come to PostalVision’s 8th annual event, to be held April 3-5, 2018, at The Ritz Carlton Pentagon City, where a special session will be devoted to this topic.

This special panel of leading mail industry association executives will be moderated by PostalVision’s Kathleen Siviter, and panelists will include Maynard Benjamin, Envelope Manufacturers Association (EMA); Hamilton Davison, American Catalog Mailers Association (ACMA); Stephen Kearney, Alliance of Nonprofit Mailers; Pierce Myers, Parcel Shippers Association (PSA); and Mike Plunkett, Association for Postal Commerce (PostCom).

 

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Maynard Benjamin
CAE President and CEO
Envelope Manufacturers Association (EMA)

Maynard H. Benjamin, CAE is the president and CEO of the EMA. In 1994, Mr. Benjamin was also appointed president of the EMA Foundation for Paper-Based Communications. Mr. Benjamin was appointed the President and CEO of the Global Envelope Alliance in 2008. The Alliance has members in 38 nations.  Prior to EMA, Mr. Benjamin worked in the White House in the Executive Office of the President.

Mr. Benjamin is the author of History of Envelopes, 1840-1900 published by the Foundation for Paper-Based Communications. He has four other books in print. Mr. Benjamin is a member of the Consultative Committee of the Universal Postal Union in Bern, Switzerland, which is an agency of the United Nations. He currently serves as the Vice Chairman of Two Sides North America, a group focusing on environmental messaging and paper based communications.

 

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Hamilton Davison
President & Executive Director
American Catalog Mailers Association (ACMA)

Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded after catalog mailers were hit with huge postage increases in 2007. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail.

Davison’s involvement in postal affairs dates back nearly three decades as a private equity CEO with a long history of serving industry trade associations. In addition to industry advocacy, he organized a summit with then-PMG Marvin Runyon with major industry CEOs and testified before a Presidential Commission.

 

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Stephen Kearney
Executive Director
Alliance of Nonprofit Mailers

Stephen Kearney has been executive director of the Alliance of Nonprofit Mailers since 2014. ANM has been run entirely by nonprofits representing their interests in postal policy since 1980.  Many nonprofits rely on postal mail for the majority of their fundraising revenue. They remain committed to mail and generate one-tenth of all USPS mail, primarily First Class, Marketing and Periodicals Mail. While many nonprofits integrate digital with mail, there currently is no substitute for hard copy. Nonprofits have fixed fundraising budgets because they are rated by independent entities that use the percentage spent on overhead as a key metric. Going over 25-30% in non-program expenses can damage the reputation of a nonprofit. USPS postage typically represents about one-third of the cost of nonprofit direct mail.

Steve had a successful career as a senior USPS executive, including four officer positions leading treasury, pricing, business development, and customer relations. He holds a BA in economics with first class honours from McGill University, an MBA in finance with honors from George Washington University, a Harvard Business School AMP, and is a Chartered Financial Analyst.

 

Pierce Myers

Pierce Myers
Executive Vice President & Counsel
Parcel Shippers Association (PSA)

Pierce Myers has held a variety of positions in the private sector and the Federal Legislative and Executive branches serving as advisor and counsel on postal and governmental policy matters. Since 1997 he has represented mailers and postal vendors before the Postal Regulatory Commission. Since 1999 he has led the Parcel Shippers Association as Executive Vice President and Counsel. He is also Chairman of the Board of the National Postal Forum.

Before entering private practice, he worked 20 years for the U.S. Congress, serving as Counsel to five different House committee chairmen and working on more than 100 bills that became law. Following his congressional work, he served three years as Special Counsel to the Chairman of the Postal Rate Commission.

 

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Mike Plunkett
President & CEO
Association for Postal Commerce (PostCom)

Michael Plunkett serves as President and CEO of the Association for Postal Commerce (PostCom). Prior to PostCom, Mr. Plunkett accumulated more than 25 years Postal experience with the United States Postal Service. During his distinguished career he performed in a diverse multitude of roles concentrating in technical operations, both team and executive level managerial positions as well as other various positions in operations, marketing, product development and pricing.

Mr. Plunkett has served as an expert witness on pricing and policy issues before the Postal Regulatory Commission. He has authored and presented papers on postal policies, economics, and operations for National and International Conferences.  Mr. Plunkett has also been active in the DC non-profit community, working with several civic and charitable organizations.

Join the conversation — still time to register!

Don’t sit out this event and read about what happened later on, be part of the conversation!  Grab your discounted Registration TODAY before the price goes up March 31, and don’t forget to book your hotel TODAY (We are past our room block cut-off date at the Ritz-Carlton Pentagon City — For assistance with booking a room at the discounted PostalVision room rate of $275/night, you must contact Anne Stuart, astuart@verizon.net.).

 

So Many Reasons to Attend…

The Industry Perspectives session is just the latest reason to reserve your seat NOW…  If you need even more reminders why you should register to attend, check out this video by PostalVision chairman John Callan on some other highlights of the event!  And see our Program Guide for more specifics of the agenda!

 

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